What happens when a Physician Assistant gets tired of 20-minute appointments and decides to build something better?

In this conversation, I sit down with Adrian Thompson, PA-C, who left traditional medicine to start her own telehealth practice — and hasn't looked back.

We cover:
-Healthcare burnout and why so many practitioners are at a breaking point
-Transitioning from traditional medicine to private practice
-Insurance vs. cash-based models — what actually makes sense
-Telemedicine, location independence, and what that looks like in real life
-Marketing a medical practice without feeling salesy
-Building confidence as a healthcare entrepreneur

One thing Adrian said that really stood out: she got to a point where she couldn't give good care in 20-minute appointments anymore. If you've ever felt that way, this conversation is for you.

Whether you're a Physician Assistant, Nurse Practitioner, chiropractor, functional medicine practitioner, or health coach thinking about building something more independent — this is the conversation you didn't know you needed.

📖 Free Ebook: Not sure who you're meant to help or what to offer? Grab my ebook to get clear on your ideal client and your signature offering → https://kristinhartjes.com/idealclientworkbook

🔗 Work With Me: Ready to build your own business that actually works? Find out more about working with me → https://kristinhartjes.com/work-with-me/

🔗 Connect with Adrienne:
Website: https://vidawomenshealth.com
Facebook: https://www.facebook.com/profile.php?id=61569757798559
Instagram: https://www.instagram.com/vida_womenshealth
Email: adrian@vidawomenshealth.com

Timestamps:
0:00 - Meet Adrian: PA Who Built Her Own Practice
1:27 - When Life Forces a Career Pivot
4:23 - The Burnout That Changed Everything
5:39 - How She Actually Started Vita Telehealth
10:30 - Insurance or Cash? What Really Happened
14:22 - Why She Went All-In on Cash-Based Care
19:13 - The State Where PAs Can Practice Independently
22:56 - What Every PA Needs to Know About Licensing
25:52 - Virtual Practice... But Missing Something
30:07 - How She Gets Clients Without Social Media
38:26 - The Confidence No One Can Give You

If showing up online feels uncomfortable, exhausting, or just… not like you — you're not alone.

A lot of health coaches struggle with visibility — not because they don't care about their work, but because putting themselves out there feels vulnerable, performative, or just really hard.

In this episode, I'm talking about why visibility feels so hard (especially if you're more introverted) — and it's probably not what you think.

Discover:
* The real reason hiding feels so natural (and why it makes sense)
* Why introversion isn't actually the problem
* What's really keeping you from showing up for your coaching business
* A more sustainable way to think about visibility as a health coach

If you've been waiting until you feel "ready" to show up — this one's for you.

👉 Ready to build a coaching business that feels aligned? Apply to work with me: kristinhartjes.com/apply

📋 Get your free Ideal Client Workbook: kristinhartjes.com/idealclientworkbook

Timestamps:
01:00 Why getting visible feels so hard
02:00 How this shows up in your business
02:30 My experience business building as an introvert
05:30 The underlying challenges of visibility for introverts
06:00 The real reason many coaches quit
06:50 Understanding the real problem
08:30 Why trying to fix yourself is a trap

Most people think self-sabotage looks obvious. Procrastinating. Avoiding. Just not trying.

But in reality? It usually feels completely reasonable in the moment.

It looks like overthinking. Second-guessing. Tweaking things instead of finishing them. Telling yourself you just need to get a little clearer first — and then suddenly another week has gone by and you still haven't done the thing.

In this episode, I'm walking you through what self-sabotage actually looks like inside your coaching business, and why most people don't even realize it's happening.

If you've ever felt stuck even though you know what to do — this one's for you.

In this episode:
00:00 – What self-sabotage actually looks like
01:27 – The patterns that feel productive (but aren't)
03:15 – How it plays out in real life
05:30 – Why you keep doing it
07:00 – A different way to look at your business
10:00 – What to do with this

Get the free Ideal Client Workbook →
https://kristinhartjes.com/idealclientworkbook

Work with me → https://www.kristinhartjes.co/contact-businessmentoring

Most health coaches think they need more certifications, more clarity, or more time before they can create a coaching offer.

That's not what's actually holding you back.

In this video, I break down:
✔ Why it's so hard to turn your knowledge into a coaching offer
✔ The biggest mistake most coaches make when building their offer
✔ A simple way to get clear on what you already know — and how to use it

You don't need to know everything. You just need to know how to apply what you already know.

If you want support with this, you can learn more or apply to work with me here:
👉 https://www.kristinhartjes.co/work-with-me

✨ IDEAL CLIENT WORKBOOK
One of the most important steps to starting your coaching business is getting crystal clear on your ideal client. This free workbook will give you clarity on your ideal client, your offer, and your message!
👉 https://kristinhartjes.com/idealclientworkbook

🙋‍♀️ ABOUT KRISTIN
I'm a former chiropractor and functional medicine practitioner turned health coaching business mentor. For over a decade I've helped health practitioners and coaches build successful online coaching businesses — and I'm here to help you do the same.

📌 TIMESTAMPS
00:00 – The knowledge trap
01:00 – Why this is harder than it looks
02:45 – Where most coaches get stuck
03:30 – What actually matters in your offer
08:00 – What doesn't matter (this might surprise you)
10:00 – A real client offer transformation

Struggling with confidence as a health coach? It's probably not what you think — and it's not about getting more certifications

If you don’t feel confident as a health coach…
it’s probably not because you don’t know enough.

This is something I see all the time with health coaches and practitioners.

You’ve taken the trainings.
You’ve learned a lot.
But when it comes to actually putting yourself out there… something still feels off.

In this episode, I walk through:
• why confidence doesn’t come from more certifications or knowledge
• what’s actually missing when you feel unsure in what you’re offering
• how to start building real confidence in your work
• and why this directly impacts your ability to get clients

Because the truth is—
you can “know a lot” and still not feel confident.

Confidence comes from something much more simple… and much more practical.

If you’re in this place right now—feeling unclear, stuck, or not fully confident in what you’re offering—this is exactly the work I support my clients with.

Through personalized mentoring and support, we focus on:
• getting clear on what you’re offering
• building confidence in how you actually help people
• and creating a business that feels aligned—and brings in clients

If you want support with this, you can learn more or apply to work with me here:
👉 https://www.kristinhartjes.co/contact-businessmentoring

✨ IDEAL CLIENT WORKBOOK
One of the most important steps to starting your coaching business is getting crystal clear on your ideal client. This free workbook will give you clarity on your ideal client, your offer, and your message!
👉 https://kristinhartjes.com/idealclientworkbook

🙋‍♀️ ABOUT KRISTIN
I'm a former chiropractor and functional medicine practitioner turned health coaching business mentor. For over a decade I've helped health practitioners and coaches build successful online coaching businesses — and I'm here to help you do the same.

📌 TIMESTAMPS
00:00 – Why confidence feels so hard to find
02:18 – What's actually going on (it's not what you think)
08:00 – What real confidence is built on
11:00 – How this shows up in your business and marketing
14:20 – Where to go from here

Starting a coaching business doesn’t have to be complicated — but overthinking can keep you stuck before you even begin.

This is something I see all the time.

You can know what to do, have the training, have the ideas…
and still find yourself second-guessing every step, waiting to feel ready, or not moving forward at all.

In this episode, I walk through what actually matters when you’re starting a coaching business — and the patterns that tend to get in the way.

We’ll talk about:

– why overthinking shows up (and why it actually makes sense)
– the 5 things you really need to build a coaching business that works
– how to get clear on who you help and what you offer
– and how to start moving forward, even if you don’t feel ready yet

If you’ve been stuck in your head or circling the same decisions, this will help you simplify things and take your next step.

✨ Ideal Client Workbook
One of the biggest shifts you can make early on is getting clear on who you’re here to help and how.

You can download my free Ideal Client Clarity Workbook here:
👉 https://kristinhartjes.com/idealclientworkbook

About Kristin:
I’m a former chiropractor and functional medicine practitioner turned business mentor. For over a decade, I’ve helped health practitioners and coaches build businesses that are both profitable and aligned with who they are.

👉 Why do some health coaches make money… while others stay stuck?

It’s easy to assume it comes down to strategy, marketing, or consistency.

But more often, the difference comes from something less visible:

Self-doubt
Overthinking
Second-guessing
And not fully trusting yourself to move forward

At a certain point, building a coaching business isn’t about learning more.

It’s about what’s happening underneath how you show up.

In this episode, I walk through:

– what actually determines your income as a health coach
– the patterns that keep capable practitioners stuck
– and what allows some people to move forward while others don’t

If this resonates and you’re feeling stuck in your business, you can learn more about working together here:
→ https://www.kristinhartjes.co/aligned-business-mentoring

✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook

If you feel like you’re not ready yet to fully step into your coaching business… this might be why.

A lot of health practitioners and coaches stay stuck in “learning mode”—thinking they need more knowledge, more certifications, or more clarity before they can really move forward.

But at a certain point, learning becomes a way of avoiding the very thing that actually builds confidence: doing the work.

In this episode, I talk about:
– why this pattern happens
– how it keeps you stuck
– and what actually helps you move forward

If this resonates and you’re feeling stuck in your business, you can learn more about working together here:
→ https://www.kristinhartjes.co/aligned-business-mentoring

✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook