You’re not failing, you’re repositioning (and the answer is in your brand strategy)
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You’re not failing, you’re repositioning (and the answer is in your brand strategy)
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In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever we need to understand the evolution of brand strategy, the role of storytelling, and the necessity of competitor analysis in creating a strong brand identity.
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