Ask Me Anything?

"You are not just selling a great first class. You are managing the ninety days after it, on purpose, with a system, not just good vibes and hoping they remember how nice everyone was."

Getting someone through the door was never the hard part. What happens between their first phone call and their fiftieth class is where community yoga studios actually win or lose students for good. This episode walks the entire journey start to finish, first contact, intake, the welcome email, the front desk, the mat, the follow-up, all the way to conversion and beyond.

Every touchpoint gets its own close look, including a few most studios skip entirely, like the front desk handoff and the daily habit of actually checking whether someone's being quietly ignored. If your fall push brought in new faces, this is the system that decides whether they're still around at Christmas.

In This Episode

• Why the first ninety days decide almost everything, and the frequency numbers behind it
• The four questions to ask before you ever mention pricing
• Why a short video walkthrough can take the intimidation out of someone's first visit
• The front desk handoff that turns a booking into a real connection
• Why a mediocre class undoes every good thing that happened before it
• "Daily detective work," the habit of manually checking a student's actual experience, not just the automated triggers
• How to build a milestone and win-back system that catches drift before it becomes a cancellation

Michael's Annual Planning Party is open to the public for the first time! Build your entire 2027 studio calendar live on Oct 14 with real numbers from your own booking software. Early Bird pricing is $47 for a limited number of spots before it jumps to $67. For existing brick-and-mortar community yoga studios only. Grab your seat: yogabizchamp.link/plan27

Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Ask Me Anything?

"The parts of your business nobody's actively complaining about are usually the parts quietly telling on you."

Years ago, someone slipped a note under my studio door. It wasn't harsh, just honest: they loved the space, and they'd noticed dust bunnies in the corner. It landed during a genuinely hard personal stretch, and instead of wrecking me, it became the start of a ritual I've done every August since.

This episode walks through the full pre-September reset I still use with community yoga studio owners today: website, software, automations, and yes, actually steam-cleaning the bolsters and pulling the prop shelves out from the wall.

In This Episode:

The story behind the note under the door
Why a physical studio reset changes how you see everything else
The website audit: what a stranger sees that you don't
The software audit: what you're paying for and who else knows how it runs
Email and SMS automations: are they still sounding like you
The physical deep clean checklist, bolsters and prop shelves included
Confirming your teacher line-up and your real numbers before launch

www.yogabizchamp.link/podlink

Michael's Annual Planning Party is open to the public for the first time! Build your entire 2027 studio calendar live on Oct 14 with real numbers from your own booking software. Early Bird pricing is $47 for a limited number of spots before it jumps to $67. For existing brick-and-mortar community yoga studios only. Grab your seat: yogabizchamp.link/plan27

Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

Ask Me Anything?

"You cannot launch in September what you haven't built in August."

July was data and dreaming, pulling your numbers and deciding what fall looks like for your community yoga studio. August is where that plan either becomes real or quietly dies in a folder you'll reopen in October. In this episode, MJ breaks down the four things every community yoga studio owner needs to build this month, your landing page, your social content rhythm, your signature course promotion, and a real, scrappy, zero-cost marketing push.

Pulled straight from real coaching calls, this episode covers what's actually tripping up studio owners right now, from beginner ads that accidentally scare beginners off, to courses that end with no clear next step. If you've got four to five weeks before fall programming hits, this is the playbook to use them well.

In This Episode:

• Why August is the bridge between July's planning and September's launch
• The one landing page fix most community yoga studios are missing
• The three-second rule for reels, and the beginner imagery mistake that kills conversions
• How to promote your signature course so it doesn't quietly fade out
• The scrappy, zero-cost marketing mix, posters, local partnerships, and press

• This week's task: your list of 30 free ways to get in front of real eyeballs

DOWNLOAD THE 100 SCRAPPY MARKETING IDEAS FOR YOGA STUDIOS

Michael's Annual Planning Party is open to the public for the first time! Build your entire 2027 studio calendar live on Oct 14 with real numbers from your own booking software. Early Bird pricing is $47 for a limited number of spots before it jumps to $67. For existing brick-and-mortar community yoga studios only. Grab your seat: yogabizchamp.link/plan27

Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink