『Workfluencer』のカバーアート

Workfluencer

Workfluencer

著者： Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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 Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.© 2025 Rhona Pierce マーケティング マーケティング・セールス 出世 就職活動 経済学
エピソード
  • How to Build Authentic Influence While Working Full-Time w/ Guest Host Tiffany Tate

    How to Build Authentic Influence While Working Full-Time w/ Guest Host Tiffany Tate
    2025/07/03
    What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, this is the episode for you. What you’ll learn: Why mid-career is the best time to start creating content How to find your niche (without overthinking it) The surprising story of how Rhona started ghostwriting in high school What to do if your employer doesn’t like your content Why your personal brand matters more than a company’s approval How to balance lifestyle content with professional boundaries The habits and tools Rhona uses to stay consistent without burning out The first step to becoming a Workfluencer this week Tiffany Tate is a Keynote Speaker and the Founder of Career Maven Consulting, a leadership development company that partners with companies to engage, advance, and retain mid-career professionals and emerging executives through coaching, leadership development programs and talent advisory. Subscribe to The Good Work Guide Newsletter RESOURCES MENTIONED: Career Maven Consulting Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Content Creation While Employed: Jessica Winder on Brand + Boundaries⁠ ****🌟 CONNECT WITH TIFFANY 💼 LinkedIn: https://www.linkedin.com/in/tiffanywaddelltate/ 🌐 Website: https://www.tiffanywaddelltate.com/ 📸 Instagram: https://www.instagram.com/tiffanywaddelltate/ 🌟 CONNECT WITH RHONA 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ workfluencer, professional content creation, personal branding while employed, content strategy for professionals, building influence at work, mid-career content creation, workplace social media policies, employee personal branding, professional influence building, content creation for recruiters, HR professional branding, LinkedIn content strategy, authentic professional presence, career advancement through content, professional storytelling, how to create content while working full time, building personal brand without losing job, workfluencer strategies for mid-career professionals, navigating workplace boundaries with content creation, content creation systems for busy professionals, authentic professional content frameworks 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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    46 分
  • How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates

    How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates
    2025/06/24
    Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand deal Why follower count matters less than you think for partnerships How to price partnerships when you have zero precedent The qualification process that helps you avoid toxic brand relationships Three tactical steps to land your first brand deal this week Lorna Erickson & Victoria Gates are hiring manager coaches with over two decades of interviewing experience, making them THE expert interviewers. They help companies and hiring teams make more accurate, equitable and confident hiring decisions one interview at a time. Their content shines a light on frustrations both candidates and hiring teams experience in the interview process, focusing on educational AND entertaining information geared towards anyone in the hiring, interviewing and business space. Their mission is to make the interviewing experience better for everyone involved. RESOURCES MENTIONED: Check out our hiring manager self-paced training and consultation services Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef ****🌟 CONNECT WITH LORNA 💼 LinkedIn: https://www.linkedin.com/in/lornaerickson/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH VICTORIA💼 LinkedIn: https://www.linkedin.com/in/vpreston/ 🎵 TikTok: https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ Brand partnerships, corporate influencer, workfluencer, content creator business, influencer marketing, B2B partnerships, content monetization, talent acquisition content, LinkedIn content strategy, TikTok for business, social media monetization, creator economy, partnership pricing, influencer rates, content marketing ROI, employer branding, HR content creation, professional development content, how to get brand deals 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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    54 分
  • Content Creation While Employed: Jessica Winder on Brand + Boundaries

    Content Creation While Employed: Jessica Winder on Brand + Boundaries
    2025/06/17
    When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you're an individual contributor afraid to post or a leader wanting to enable your team's voices, Jessica's journey from "timid" content creator to LinkedIn powerhouse offers a masterclass in building influence without losing your job. In this episode we cover: Why Jessica calls herself a “troublemaker”, and how that became her brand Her evolution from timid LinkedIn posts to bold public leadership The post that nearly got her fired (and what saved her) Why she finally made the leap to TikTok and YouTube How she batch-creates content with a full-time SVP role and four kids under two Her best advice for professionals afraid to post online Jessica D. Winder is the SVP of People at CoLab Software and Founder of Hidden Gem Career Coaching. Known for creating "good trouble" in traditional HR spaces, Jessica has built a following of nearly 80,000 on LinkedIn by sharing honest insights about workplace culture, leadership, and personal growth. She's the author of The Hidden Gem Within and recently expanded into video content on TikTok and YouTube. Jessica is five years sober and openly advocates for addiction awareness in professional spaces. RESOURCES MENTIONED: Subscribe to Jessica’s Newsletter: The Corporate Cheat Code Buy Jessica’s Book Takeover The Workfluencer Podcast Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef⁠ ****🌟 CONNECT WITH JESSICA 💼 LinkedIn: https://www.linkedin.com/in/jessicadwinder/ 🎵 TikTok: https://www.tiktok.com/@hiddengemcoach 🌐 Website: https://www.hiddengemcareercoaching.com/ 📸 Instagram: https://www.instagram.com/hiddengemcoach 📹 YouTube: https://www.youtube.com/@hiddengemcoach 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ HR executive content creation, workplace personal branding, employee advocacy programs, LinkedIn content strategy, corporate content creation, sobriety in workplace, HR thought leadership, video content for professionals, workplace authenticity, content creation while employed, HR leader personal brand, corporate social media guidelines, workplace vulnerability, professional content boundaries, executive personal branding 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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    50 分

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