This is our first episode recorded live in Sweden, here at Fotografiska Stockholm. And I couldn’t imagine a better guest to open this chapter.

In this episode, I get to interview the brilliant Keika Lee, Director of Global Public Affairs at IKEA.

Keika grew up in Sweden with Korean heritage, in a family where discipline and hard work were part of everyday life. She was on her way to becoming a classical pianist, with auditions at Juilliard and the Conservatoire in Paris, and then she made a decision that surprised many: she walked away.

What followed wasn’t a straight career path, but years of trial and error. Keika tried many different roles: from bartending and working airport security to studying political science, building a fashion brand with her sister and working in consultancy. From the outside, It might look scattered, but it became one of her biggest strengths: learning how people behave and how to read the room.

This episode might make you pause and ask yourself whether what you’re building is actually aligned with who you are, and remind you that nothing you try is ever wasted.

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I’m really happy to welcome Preeti Malkani, Chairwoman of the Supervisory Board and Co-founder of Women for Women International Germany. With Indian and German roots, and a career that spans global advertising, entrepreneurship and humanitarian leadership, Preeti has dedicated her work to empowering women in conflict zones and rethinking how we talk about power and inclusion.

In this conversation, we speak about the moments that shaped her path, the stories she’s witnessed in places like Rwanda, Iraq and Bosnia. And we’ll also talk about what each of us can do, beyond donations, to support women across the globe.

If you enjoy this conversation, don’t forget to rate and review us on your favorite podcast platform.

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It’s about time we really talk about beauty tech, what it already looks like in parts of Asia, and what it could become in our homes in the next few years, in ways we probably can’t even imagine yet.

That’s exactly what I explore in this episode with Wanfen Xia, CMO and Managing Director at Ulike Europe.

Wanfen brings a clear and grounded perspective on where the beauty-tech sector is heading. We talk about how advanced Asian markets already are, what Europe can learn from them, and how new self-care routines might soon become a natural part of everyday life at home.

What I especially appreciated in this conversation is Wanfen’s gentle, thoughtful approach, shaped by literature, aesthetics, and a deep understanding to what beauty can mean beyond performance or perfection. It’s a reminder that some things are meant to be felt intuitively.

If you enjoy this conversation, don’t forget to rate and review us on your favorite podcast platform.

Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/about
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