『Wizard of Ads Monday Morning Memo』のカバーアート

Wizard of Ads Monday Morning Memo

Wizard of Ads Monday Morning Memo

著者： Roy H. Williams
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.℗ & © 2006 Roy H. Williams マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Paint Jobs Don’t Win Car Races

    Paint Jobs Don’t Win Car Races
    2026/07/20
    Road Atlanta is a famous roadracing track 800 miles from Tulsa, Oklahoma, a grueling trip to make in the back seat of a 1972 BMW 2002.Tony and Indy ride in the front seats. Pennie and I ride in the back.We stop only for gas.Arriving in pre-dawn Atlanta, we get a few hours sleep, then go down to the track where 67 racecars are parked in the dim sunlight of a misty morning.We are invited to examine all 67 of the racecars. At the end of 40 minutes, Tony points to car number 52, a 1978 Buick Skyhawk. He says,“Unless the driver sticks it into the wall or the engine explodes, that’s the car that will win.”I looked at number 52, then glanced around at all the other cars and said, “Why?”Tony said,“That’s a ten-thousand-dollar paint job, and paint jobs don’t win races.”“You’re telling me that the owner is an idiot. So why do you think his car will win?”Tony slowly shook his head, then said,“The fact that he spent $10,000 on a paint job lets me know that he spared no expense doing everything that matters. This guy did hundreds of important things to this car before he gave a single thought to the paint job. This paint job was the very last thing he did.”When I understood what Tony was saying, I repeated it back to him. “The fact that he has spent a ton of money to repaint a brand-new car that was already beautiful means that he has already done everything else that could help him win this race.”Tony said,“Ten-thousand-dollar paint jobs don’t win races.”I nodded my head, then we silently climbed the hill where we would sit to watch the race.The track at Road Atlanta is two-and-a-half miles of hills, valleys, winding curves, and long straightaways that eat most of the cars and drivers who dare to place tires on its asphalt.A grass-and-tree-covered park sits in the center of that fierce track like a glittering jewel. This is where we will sit on blankets and watch cars fly past at startling speeds as 67 drivers try to outdistance each other for 6 screaming hours.At the end of the appointed time, only 24 cars remained on the track.Number 52 won by an impressive margin.A client said something to me three weeks ago that triggered my memory of standing on that racetrack with Tony 48 years ago.When a young client said that he was thinking about spending a huge amount of money for new truck wraps, I was instantly transported back to that track, listening to Tony explain why the car with the $10,000 paint job would win the race.My client owns a fast-growing home services company that sends technicians to houses to fix things that are broken. He has only been in business a few years.I accepted him as a client because I saw that he had already begun doing the things that will take his company higher than the tops of the mountains that surround him.When he told me that he was thinking of investing a shocking amount of money to have his service trucks re-wrapped, I asked, “Why?”He said he had read a list of extremely successful companies who had all used the same graphics house to design their new truck wraps.I asked,“Was it the owner of the graphics house that compiled and published the list?”My client said “Yes.”I said, “I once went to an Italian Restaurant in Weehawken, New Jersey that had a prominent sign in the foyer that said, “This Dining Establishment is Highly Recommended by its Owner.”We both laughed. Then I said to my client,“Paint jobs don’t win races and truck wraps don’t grow companies. The owners of every company on that list had already done everything they could do that would make a difference. When they had run out of ways to spend money on things that actually matter, they decided to get an expensive paint job.”Then I concluded my counsel by saying,“You own this company. I do not. My job is to help you do whatever you choose to do. If you feel like you have already done everything that you know for sure will make a difference, then spend the money for the truck wraps. But don’t think that those companies became successful because of their truck wraps. Those companies became successful because they had already done everything else that matters.”I do not yet know what my young client will choose to do.But I do know two things:He is smart, hard working, and is outdistancing all of his competitors.Paint jobs don’t win races.Roy H. WilliamsRon Robinson says that successful organizations continuously evaluate their vulnerabilities, engage employees in solving problems, and remain flexible as conditions change.Listen as Ron describes to roving reporter Rotbart his four-step framework for anticipating disruption and responding before challenges become existential threats.Ron’s goal is straightforward: Help leaders weather the storms of uncertainty and emerge stronger in their aftermath. A storm is definitely coming. Escape that storm and emerge stronger at MondayMorningRadio dot com
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    6 分
  • What the Bible Teaches About Advertising

    What the Bible Teaches About Advertising
    2026/07/13

    I received an email last Thursday from my friend Doug Burdon in which he mentions a story told by Jesus.

    That story is often called “The Parable of the Sower and the Seed.”

    The story goes like this:

    1. A farmer is slinging seed.
    2. Some of the seed falls on the compacted soil of the pathway where the birds came and ate it.
    3. Seeds fall on rocky soil where it spouts, then dies because the soil is thin.
    4. Some of the seed falls among thorns where it sprouts, then gets choked out by the aggressive weeds.
    5. Seeds fall on good soil where it returns a massive harvest.

    Doug referred to that story to make an altogether different point than the one that I am about to make, but I think that there is a solid chance that Doug would agree with me.

    Look at the sower of the seed as an advertiser, and the seed itself as the message that his advertising contains.

    You will notice that Jesus did not say, “Target the good soil.”

    (He does not say it in Matthew 13, He does not say it in Mark 4, and He does not say it in Luke 8.)

    Think about that for a moment; a pathway is easy to see. Rocky ground and thorny patches are likewise obvious.

    Why did Jesus NOT tell us to avoid spreading seed in places where it is unlikely to grow?

    Why did Jesus NOT tell us to target the good soil?

    (Yes, I am talking to you about the wisdom of using un-targeted mass media to spread your message. The consistent, long-term use of broadcast television and broadcast radio continues to be wildly effective even though they reach the untargeted, unfiltered, unwashed masses.)

    I am convinced that Jesus was familiar with the book of Ecclesiastes, which was written hundreds of years before He was born. These are the high points of what you will find in the first 6 verses of Ecclesiastes chapter 11.

    “Ship your grain across the sea; after many days you may receive a return.” [Translation: Don’t fall into the trap of short-term thinking – RHW] …”Whoever watches the wind will not sow seed. Whoever looks at the clouds will not reap a harvest. But you do not know the path of the wind… Sow your seed in the morning, and in the evening do not let your hands be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well.”

    In other words, “Quit trying to know the end from the beginning. Energetic activities are more far productive than data collection and analysis.”

    Do not fall into the trap of short-term thinking.

    Sow the seed, sow the seed, sow the seed.

    Do not try to target the good soil.

    Sow the seed, sow the seed, sow the seed.

    Do not worry about whether or not “this” is the right time.

    Sow the seed, sow the seed, sow the seed.

    Quit thinking that you have the ability to predict the future.

    Sow the seed, sow the seed, sow the seed.

    Perhaps my beliefs are completely wrong, but if they are, then it would appear that Jesus and Solomon were wrong, too.

    Roy H. Williams

    Colin Hodge knows that rapid business growth begins with understanding why customers think, choose, and behave as they do. Colin applies practical insights from psychology to strengthen customer loyalty and make better decisions through continual experimentation.

    As he tells roving reporter Rotbart, this mindset proved essential after his first successful app was abruptly pulled from Apple’s app store, forcing him to start over.

    Today, Colin’s company is back on Apple and has more than 17 million users. His story demonstrates how every setback can become the springboard to even greater success.

    Are you ready to run down that springboard, bounce high into the air, and reach for the stars? If your answer is “Yes,” the place for you to be is MondayMorningRadio.com.
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    5 分
  • Elon Musk Wants to Sell Me a Tire

    Elon Musk Wants to Sell Me a Tire
    2026/07/06

    Dear Elon,

    Congratulations on your initial public offering of SPCX.

    Google’s AI says, “The blockbuster debut briefly made Elon Musk the world’s first trillionaire on paper.”

    The words “briefly” and “on paper” dim the dazzling brightness of the word “trillionaire” a little, but still, it’s a pretty big deal.

    I’m sure that Errol and Maye are super-proud.

    You’ve come a long way since you started Zip2 with your brother, Kimball, in 1995.

    Who would have ever thought that a company that created online city guides for newspapers would sell for $307 million after just 3 and 1/2 years in business?

    Your 7% was only worth $22 million, but still, that’s a lot of pocket money for a 27-year-old boy.

    Your decision to partner up with Ed Ho, Harris Fricker, and Christopher Payne to create “X,” and then merge with your biggest competitor so that all of you could survive the bursting of the dotcom bubble, well, that was another brilliant move.

    It worked out well for Max Levchin and Peter Thiel, too. You and Thiel and Ho, Fricker, Payne and Max created Paypal at exactly the right time.

    Well done, all of you!

    But of all your accomplishments, the one that impresses me the most is the frictionless website that you built to sell cars.

    Every Tesla owner that I have ever met has admitted to being marveled by how easy it was to buy a new Tesla. Five minutes online and $500 on a credit card leaves the customer sitting there, mildly stunned, asking themselves. “Did I really just buy a car? Can it really be that easy?”

    Elon, when people marvel at something, the thing that marvels them can rightfully be called marvelous.

    Elon, your Tesla website is marvelous.

    And the car is marvelous.

    Except for one thing. Can we talk about that one thing for a moment?

    Shortly after my wife Pennie bought her Tesla, I saw that we had a sheet rock screw embedded in the center of the tread in the right rear tire.

    Pennie said, “No problem, Tire Service is one of the things that my Tesla app says they can do right in our driveway.”

    So she pulled out her phone and quickly ordered and paid for Tire Service.

    When the tire guy showed up he said, “Yep. That’s definitely a sheet rock screw and it’s definitely an easy fix, but I can only do tire rotations. Take this to the Tesla service center and I’m sure they will do it for free.”

    When Pennie got back from the service center, she said that your service manager told her that the tire could not be fixed because it had a scuff on the sidewall, so he sold her a $400 new tire.

    Obviously, I should have gone with her.

    Was she cheated out of $400? Yes. In my opinion, she was cheated out of four hundred dollars.

    Have we been cheated by other people for more money than that? Yes.

    Life goes on.

    Elon, you and I both know that no car on earth – not even your Tesla – is equipped with onboard sensors that can monitor the depth of the tire tread on a tire. So I can only assume that this annoying “tire tread” warning light that has been front-and-center on our dash ever since she visited your service center was most likely put there by the same aggressive salesman who already sold my wife a tire that she did not need.

    I’m sure you can understand why I will never visit another Tesla service center.

    Can we resolve this like honorable men?

    Elon, I will Venmo you another $400 if you will tell your service manager to press the button that will make the annoying “tire tread warning” light disappear from the dash of my wife’s car.

    You can keep the tire. I don’t need it, just like I didn’t need the first one. But I really do need that annoying dash light to go away.

    I will even Paypal you the $400 if you prefer.

    Again, congratulations on briefly becoming the world’s first “on paper” trillionaire.

    – Roy H. Williams
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    6 分
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