In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing funnels, and the transition from providing services to focusing on education. Alex emphasizes the significance of setting clear goals and investing in oneself, while also offering practical advice for aspiring podcasters.

Takeaways

• Vision is crucial for success in any endeavor.
• Persistence is key, like a river cutting through rock.
• Staying focused is increasingly challenging in today's world.
• Digital marketing requires understanding and utilizing the right tools.
• Funnels are evolving; direct conversations can be more effective.
• Transitioning from service-based to educational models can be challenging.
• Investing in personal development yields the best returns.
• Setting short-term and long-term goals is essential.
• Breaking down yearly goals into quarterly objectives enhances focus.
• Utilizing AI tools can provide valuable insights and guidance.

Connect with Alex: Website | Building Income on Demand podcast | LinkedIn

Bio: Alex Thoric founded a results-driven marketing agency and is a co-founder of Building Income on Demand. A seasoned digital marketer, he has boosted growth for spas, gyms, coaches, consultants, real-estate pros, and restaurants by building automated marketing systems and content “machines” that let owners hustle less and earn more. Outside the office, Alex is a devoted sports fan and a 2nd-degree black belt who has practiced Taekwondo for 15 years—including running his own school.

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