Welcome to the Integrity Homes Podcast — your go-to source for real estate insights in Dane County, Wisconsin.

In this episode, we break down the August 2025 housing market update for Madison, Waunakee, Sun Prairie, DeForest, and surrounding communities. Whether you're buying, selling, or just keeping an eye on the market, this hyper-local update will help you make smarter real estate decisions.

🏡 Market Snapshot – August 2025:
• Average Sale Price: $425,879 (↑ 8.7% YoY)
• Median Days on Market: 12 (up 3 days from 2024)
• Months Inventory: 2.11 (strong seller’s market)
• Price Per Sq Ft: $261 (↑ 5.7% YoY)
• Homes Sold YTD: 10,633
• Median Price: $354,000 (YTD) | $370,000 (July peak)

🔍 We cover:
• What rising home prices mean for Dane County
• Why sellers still have leverage—but buyers have more room to negotiate
• What’s happening with bidding wars and list-to-sale price gaps
• How low inventory is shaping fall and winter real estate
• Top areas for value: Waunakee, DeForest, East Madison
• Whether it’s smarter to buy now or wait for lower rates

💰 HEROES SAVE BIG
If you're a veteran, teacher, first responder, or healthcare worker, you may qualify for $4,000+ in savings through our Reward Our Heroes program. We work with trusted local lenders, inspectors, and title companies to deliver these savings at closing.

📲 Text DANECOUNTY25 to 608-669-4226 for a free home value report or savings estimate.

🎖️ John Reuter is a USAF veteran, top 5% Realtor, and local Homes for Heroes affiliate. With over 11 years in the Dane County market, he's helped hundreds of clients make smart moves with expert insight and unmatched service.

📍 Serving Madison • Waunakee • Sun Prairie • DeForest • Verona • Fitchburg • Middleton • Oregon • McFarland • Cottage Grove • and all of Dane County, WI.

🔗 Visit integrityhomeswi.com
📧 john@integrityhomeswi.com | 📞 608-669-4226

🎧 Don’t forget to follow, share, and subscribe for more Dane County market updates!

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
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🔹Instagram
🔹LinkedIn
🔹YouTube
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Real Broker, LLC

In this episode of The Wisconsin Housing Report, John Reuter dives deep into the June 2025 real estate numbers across the state—and why we’re seeing the first real signs of change in years.

For the first time since 2020, Wisconsin home sales rose in June, up 8.1% year-over-year, showing a potential momentum shift as we head into the heart of summer. With moderating price appreciation and growing inventory, buyers are starting to gain some ground—especially in more rural areas and high-priced markets.

If you're a homeowner thinking of selling or a buyer hoping to make your move, this episode is packed with insights, strategies, and straight talk tailored for the Dane County market and beyond.

🎯 What You’ll Learn in This Episode:

• Sales Are Up: First June sales increase in 4 years, up 8.1% YOY.
• Prices Are Calming: Median home price now $340,000 statewide, with growth slowing to under 5%.
• Inventory Is Rising: Total listings up 4.7%; Wisconsin now has 4 months of supply—still short of a balanced market, but improving.
• 1 in 5 Homes See Price Drops: Due to overpricing, poor strategy, or a misread market.
• Regional Insights:
  • North Wisconsin hits 6 months supply = balanced market.
  • South Central WI (Madison, Waunakee, Sun Prairie) still under 4 months = seller advantage, especially under $500K.
• Affordability Bounces Slightly: Up to 2.6%, but still far from ideal.
• Stable Mortgage Rates: Holding at 6.92%, with the Fed signaling one possible rate cut later this year.

💡 Pricing Tips for Sellers:
John explains why accurate and aggressive pricing matters more than ever. Listings priced above market value only attract 10–20% of potential buyers—while those priced right attract 80–90% and sell faster, often with better terms.

🏗️ New Construction Watch:
Buyers in Madison, Sun Prairie, and Waunakee are finding more flexibility in the new construction market—including credits, upgrades, and concessions not seen a year ago. This is a major shift from the tight builder-controlled pricing of 2021–2023.

📊 Final Word:
Inventory is up. Price appreciation is moderating. Buyers have more breathing room. Sellers must price smart. Whether you're buying or selling, local expertise and data-driven strategy will set you apart this summer.

📍Want hyper-local updates for Madison, Waunakee, Verona, Middleton, or Sun Prairie?
👉 Visit integrityhomeswi.com for neighborhood-level stats and free tools from John Reuter.

🏡 John Reuter | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com

Law Enforcement, Military, Teachers, Firefighters, and Medical Professionals learn how can save thousands when buying or selling with Reward Our Heroes.

Subscribe for regular insights, and don’t forget to share your own home-buying or selling experiences!

Podcast Host:

John Reuter

Broker/Owner | Integrity Homes
📞 608-669-4226
📧 john@integrityhomeswi.com
🌐 Integrity Homes Website

📲 Connect with me:
🔹Facebook
🔹Instagram
🔹LinkedIn
🔹YouTube
🔹TikTok

Real Broker, LLC