
Wine News June: Oakridge closes restaurant, De Bortoli ripping up vines, Treasury investing in NOLOW, and Wine Australia's new campaign
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Meg and Mel tackle changing dynamics in the Australian wine industry, from restaurant closures to big investments and new marketing directions.
• Meg shares insights from VinExpo Asia where Australian wine received positive feedback and shows a shift toward lighter-bodied reds and more whites
• Oak Ridge restaurant closure highlights broader hospitality industry struggles with profit margins shrinking from 10% to 6-8%
• De Bortoli's vine pulling in warmer regions reflects necessary industry restructuring with significant costs and time investment
• $100 million investment from Vinarki into South Australian winemaking shows confidence despite centralization concerns
• Treasury Wine's $15 million investment in low/no-alcohol technology raises questions about authenticity when flavors are added
• Wine Australia's new "We've Got a Wine for That" campaign receives mixed reviews from industry insiders but positive feedback from everyday consumers
• Industry challenges stem from changing demographics with younger generations drinking less wine than previous generations at the same life stage
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