Craig J Willis, seasoned tech leader and process expert, joins “The Butterfly Effect – Advice that Changed Lives” to share the single piece of advice that’s shaped his entire career: If you can’t explain the problem and the solution in 60 seconds, you’ll lose your audience.With a background spanning tech startups, his own entrepreneurial ventures, and his current role at Netcall, Craig’s passion is dissecting business processes to unlock transformation. But it was a sharp lesson during a consultancy pitch with a retired retail CIO that truly transformed his approach.“As a C-level exec, I’ve got a very, very short attention span. You’ve got 60 seconds to tell me the problem I’ve got and what I can do about it.”This one insight forced Craig to rethink how he communicates value—whether pitching solutions, leading transformation programmes, or engaging stakeholders who are juggling endless priorities.Highlights include:How Craig blends technical innovation with the art of influence.The real story behind the CIO’s blunt advice that changed his career.Why every transformation is ultimately a sales exercise—even for internal change.Practical ways to craft messages that cut through the noise.Whether you’re pitching a new idea, leading a transformation, or simply trying to get your boss’s attention, Craig’s advice is your shortcut to impact.Subscribe for more life-changing insights in under 5 minutes.Like the episode? Drop a comment on how you’d pitch your biggest idea in under a minute!00:27 – Who is Craig Willis? From startups to process mastery02:06 – The best advice Craig ever received: The 60-second rule03:13 – The pitch that nearly failed—and why slides don’t save you03:51 – Applying the rule: Transformation as a sales exercise05:02 – Where to find Craig for more process insights#leadership#businesstransformation#processimprovement