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Why predicting the future is a really bad idea

Why predicting the future is a really bad idea

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 In the final episode of the series Natalie Campbell introduces Ben Hammersley – who prefers to think of his job as being about getting people super-up-to-date rather than jumping too far ahead. He discusses whether ‘presentism’ could actually be the key to finding the optimum state for innovation, and is joined by experts including serial entrepreneur and investor Joi Ito (Director of MIT’s Media Lab) and business strategist Margaret Heffernan (author of Beyond Measure: The Big Impact Of Small Changes).

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