Why is it so hard to get clients over the line and commit to the sale?
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Why is it so hard to get clients over the line and commit to the sale?
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Welcome back to The kbbreview Podcast! Host Andy Davies is joined as always by Trevor, Scott, Liz Pantling-Jones, Nick Warrington and Justine Bullock and they're digging into one of the most frustrating challenges facing independent KBB retailers right now - getting customers to actually commit.
You’ve done the design work, nailed the presentation, and picked out the perfect products — but when it comes to signing on the dotted line the decision is delayed and delayed. So what’s really behind this growing hesitation? Are clients genuinely nervous about money, or just lost in a fog of indecision? And more importantly, what can you actually do to move them from “thinking about it” to “let’s do it”?
In this episode, we unpack the psychology behind customer procrastination and explore whether this signals a deeper shift in buyer confidence — or simply a need for sharper sales skills. How do you balance being a trusted designer with being a confident closer? Where’s the line between patience and persuasion?
It’s an honest, insightful, and occasionally heated discussion that every independent retailer will relate to.
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