In this episode of MIntelligence, we break down one of the biggest blind spots in modern recruitment — communication.

With a marketing-driven perspective on hiring, we explore why so many companies lose great candidates between interview stages and how small shifts in communication can completely transform your employer brand.

From thank-you emails and CEO mission videos to behind-the-scenes role insights, we discuss how employers can treat recruitment like a sales process — one that attracts, engages, and converts top talent.

We also uncover a surprising statistic: 76% of supervisors in warehouse and logistics leave due to a lack of progression opportunities — not salary. That revelation sparks a deep dive into why genuine development pathways and visible progression plans are now essential to retention.

Plus, we unpack the evolution of the Operations Manager — from process-builder to people-leader — and why emotional intelligence, coaching, and data-driven decision-making are defining the next generation of leadership across manufacturing and logistics.

🎧 Tune in for practical takeaways on how to:

• Build an engaging candidate communication strategy
• Retain staff through transparent career mapping
• Rethink leadership in the age of data and human connection

And stick around till the end for a classic industry joke that proves ops humour is alive and well.

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