Loren von Sternberg, Head of Support at Pro Recruitment Group, joins Paul Fernandez to reveal why your online reputation matters more than your CV—and how hiring has evolved in 2025.

From the decline of traditional applications to the power of LinkedIn presence, Lauren shares insider tips on what recruiters really look for, how the recruitment landscape has changed post-COVID, and why personal branding is now a critical career tool.

This episode dives deep into how to stand out in a candidate-short market, what makes a recruiter take notice, and why video and online content are game-changers for modern careers.

🎙️ Key Highlights:

Why hiring has shifted from CVs to online reputation

How to make LinkedIn your most powerful career asset

The personality traits and soft skills recruiters can’t ignore

Why video can give you an edge when applying for roles

The dos and don’ts of crafting a standout application

What recruiters really think when they see your profile

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