If you’ve ever found yourself second-guessing your offers, this episode will hit home.

I’m joined by Lori Young, aka The Offer Magician, who’s spent over 15 years helping coaches and personal development entrepreneurs create offers that feel amazing to deliver and irresistible to buy.

We’re diving into how to design a “hole-in-one” offer—the kind that hits the mark, lands with ease, and lights you up every time you deliver it.

Lori walks us through the biggest mistakes entrepreneurs make when crafting offers, how to niche down without feeling trapped, and why market research is the secret weapon most people skip (and regret later).

You’ll also learn how to test your offers, avoid overstuffing them, and build a container that works for you and your clients.

We’ll unpack:

• The #1 mistake entrepreneurs make in offer development
• Why planting your flag in a niche matters more than you think
• How to do market research without overwhelm
• The “beta testing” approach that takes pressure off
• How to design a container that’s sustainable for your energy and audience

>>CONNECT WITH LORI<<

Grab Lori’s Offer Confidence Checklist

Lori’s website

Lori on Instagram

Grab the 90-Day Visibility Sprint Starter Kit — your mini system to stay visible all summer long (with an AI assistant built in!)

Want support building your visibility strategy?

Get Valerie the Visibility Auditor, your strategy sidekick!

Book a call to talk about working together

Follow on Instagram (just not this summer!)

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