If you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed.

In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab, to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from traditional marketing into the beauty industry, proving you don’t need to be a beauty professional to understand what makes clients click.

Together, we unpack the biggest myths about Facebook ads, the role of a strong strategic offer, and how to overcome the fear of visibility that holds so many beauty pros back. Plus, you’ll hear real success stories from students who’ve turned struggling campaigns into consistent client growth.

Inside this episode:
✨ Why most Facebook ads fail - and the simple shifts that make them work
✨ How to create offers that convert instead of wasting ad spend
✨ The truth about “boosting” posts vs. running real campaigns
✨ Practical steps to test, track, and improve your ad results
✨ How Stephanie helps beauty professionals feel confident showing up online
✨ Inspiring success stories from beauty businesses who got it right

If you’re ready to stop throwing money at ads that don’t deliver - and finally start attracting the right clients on autopilot - this conversation is your roadmap.

Connect with Stephanie

Instagram: www.instagram.com/stephaniemitchellmarketing/

Free class: www.salonadsmadeeasy.com/freeclass

Ad Lab: https://www.joinadlab.com/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
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https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/