Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn public speaking from a fear into a business growth weapon.

Carmen shares how even the shyest business leaders can learn to deliver powerful, memorable messages—from one-on-one conversations to major keynotes. You'll hear practical, real-world tips for overcoming anxiety, shifting your mindset, and presenting in a way that creates real connection with your audience. This episode is packed with tools to help you stop hiding and start showing up with confidence and clarity.

💡 What You’ll Learn:

• Why public speaking is one of the most powerful marketing tools for small businesses
• How to overcome fear and anxiety before speaking
• Practical breathing and mindset techniques to calm your nerves
• The biggest mistakes people make when using PowerPoint (and how to fix them)
• How to transform any speaking opportunity into new business leads

Whether you’re an introverted expert, a numbers-driven accountant, or a passionate founder with a mission, this episode will show you how to bring your message to life—and why your audience needs to hear it.

Carmen Sederino is the founder and visionary behind Illuminated Story, a revolutionary approach to transforming high-stakes presentations into unforgettable performances. With a unique blend of theatrical artistry, business acumen, and communication expertise, Carmen has established herself as the premier strategist for leaders seeking to elevate their public speaking from mere words to lasting impact. Drawing from her background in theatre and two decades of experience in corporate business, Carmen crafts bespoke experiences that push the boundaries of traditional keynote presentations. Carmen's work architects moments that move markets, shape opinions, and catalyse change. For those who understand that true leadership is about more than just being heard—it's about being unforgettable—Carmen Sederino and Illuminated Story offer the ultimate pathway to commanding the spotlight and leaving a lasting legacy.

www.illuminatedstory.com

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