The “We Don’t Care” culture is trending — and on thesurface, it sounds empowering. We see it everywhere: “I don’t care what people think.” “I don’t care that my husband left.” “I don’t care I don’t have any friends.” But underneath the slogans and sass, something deeper is happening.We’re confusing not caring with being strong, when in reality,true strength comes from caring deeply — about who we are, how we show up, and what kind of life we’re creating.

In this raw and real episode of the Say Yes Experience,we’re flipping the narrative. Because here’s the truth: when you stop caring, you stop connecting. You stop growing. You stop paying attention to what your soul is trying to tell you. You go numb — and numb isn’t empowered.

We’ll unpack why “not caring” has become an emotional shield for so many women — a way to avoid rejection, failure, or the discomfort of change. And we’ll talk about what it really looks like to care differently: to care enough to speak your truth, to chase your dreams, to demand more from your relationships, and to stop hiding behind excuses or circumstances.

You’ll hear real talk about what caring looks like when:

This isn’t about makeup, perfection, or pretending to haveit all together. It’s about intentional living. It’s about showing up boldly for your one life — with curiosity, courage, connection, and confidence.

Because when you care — really care — you take your powerback.
You stop living on autopilot and start living with purpose.
You start saying yes to yourself, and no to everything that keeps you small.

So no, we’re not joining the “We Don’t Care Club.”
We’re starting something stronger — a movement of women who care so deeplyabout their lives that they refuse to settle for less than extraordinary.