SEO strategies for real estate investors seeking consistent leads, lower marketing costs, and long-term sustainable growth in competitive markets without wasting money on ineffective methods.

In this eye-opening conversation with SEO expert Zach Blackburn, we dive deep into why Search Engine Optimization is the missing piece in most real estate investors' marketing strategy. With 14 years of experience helping businesses from local mom-and-pop shops to multi-billion dollar organizations, Zach reveals why SEO should be considered a vital part of your marketing mix, how it builds equity unlike other channels, and why so few investors are taking advantage of this opportunity.

If you've been frustrated with short-term marketing results or want to diversify beyond expensive PPC campaigns, this episode provides the roadmap for establishing a powerful online presence that continues delivering leads long after you stop actively investing in it.

📖 What You Will Learn:

• Why SEO should be an essential part of your real estate investing marketing strategy
• How SEO builds marketing equity similar to rental property investments
• The hierarchy of SEO metrics to track progress (Keywords → Impressions → Clicks → Sessions → Leads)
• Why the "long tail" of search terms generates 80% of valuable leads
• The three core components of SEO: onsite, offsite, and website technical factors
• How to avoid the common SEO pitfall of quitting right before results materialize
• Why creating fewer, higher-quality content pieces outperforms mass-producing blogs

🕒 Time Stamps:

00:11 - Introduction to Zach Blackburn and His SEO Background
00:51 - Zach's Extensive Experience in SEO Across Different Sectors
01:28 - The "Black Box" Problem of SEO for Real Estate Investors
03:51 - Why SEO Matters for Real Estate Investors
05:48 - SEO as Growing a Garden: Understanding the Timeline
07:19 - The Equity Building Nature of SEO vs. Other Marketing Channels
11:07 - Maximizing Search Result Real Estate: Ads, Organic & Maps
11:26 - Understanding Different Search Behaviors and Demographics
12:15 - Key Metrics That Matter in SEO Campaigns
14:25 - The Hierarchy of SEO Success: Keywords to Qualified Leads
16:38 - Leading vs. Lagging Metrics in SEO Strategy
18:24 - The "Lizard Tail" Effect: Why Unusual Keywords Drive Most Leads
21:26 - Summarizing the "Why" of SEO for Real Estate Investors
22:28 - Demystifying the SEO "Black Box": Three Core Components
24:01 - The Importance of Backlinks and Domain Authority
27:55 - SEO Hot Take: Why Mass-Producing Blogs Doesn't Work
28:55 - Closing Thoughts and Next Steps

Thanks for listening to Collective Clicks!

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