Why Most Photography Businesses Fail: The Coach Says Shape UP! with Coach Brian Wrigley
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Why Most Photography Businesses Fail: The Coach Says Shape UP! with Coach Brian Wrigley
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A lot of photographers aren’t running businesses. They’re running expensive hobbies with fancy gear and no plan. In this episode, I sit down with business coach and networking event host Brian Wrigley to get brutally honest about what’s going wrong in the photography industry.
We dig into:
Why photographers are scared to charge properly
The real reason your bookings have dried up
Whether networking is still worth your time in 2025
How the “passion over profit” mindset is killing your business
Brian works with business owners across industries — and while I don’t endorse many coaches, I do back a frank conversation. If you’ve been undercharging, hiding from marketing, or just winging it — this one’s your wake-up call.
🎙 Recorded for photographers who are ready to run a proper business.
Find out more about Brian: https://maximum-profit.co.uk/