Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
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Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
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Most founders wait too long to think about partnerships.
They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.
But what if partnerships weren’t a backup plan?
What if they were the foundation of scale?
In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO.
Together we unpack:
- The right way to scale your delivery model without building an inflated team
- Why most partner programs feel “fluffy”
- The shift founders need to make to go from doing it all to scaling through others
👇 If you’re a founder or leader looking to scale more sustainably, connect with us below.
About Stefan Ross
Stefan is a seasoned GTM leader with deep experience in building and leading high-growth software companies like Celonis and Pigment. He’s led revenue functions from early-stage to pre-IPO, with a particular focus on developing scalable partner ecosystems.
His expertise lies in transforming partnerships from misunderstood side projects into key drivers of repeatable revenue and long-term scale.
Connect with Stefan Ross on LinkedIn here.
More from James:
Connect with James Johnson on LinkedIn or at peer-effect.com.
More from James:
Connect with James on LinkedIn or at peer-effect.com