Why Most Food Brands Get Marketing Wrong (And How to Fix It)!
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Why Most Food Brands Get Marketing Wrong (And How to Fix It)!
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No fluff. No BS. Just the truth about what actually works in food marketing.
In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.
From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.
You’ll hear:
- Why funnels are everything (and how to get yours working fast)
- The truth about influencer marketing (spoiler: it’s broken)
- Why you need to understand your return on ad spend and where to spend
- What Gen Z is really doing online (hint: they’re not scrolling Instagram)
- And why data is your best friend when it comes to growth
Plus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.
If you’re serious about growing your food & drink brand... this is where it starts!
LINKS & RESOURCES:
- Download our free guide: 2025 Digital Marketing Trends Report
- Need help with marketing? Book a Strategy Call with Kate
Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.