In the first episode of Build + Scale, the focus is on a common issue contractors face: the need for more leads. However, through years of experience, the host explains that more leads aren't always the solution. Instead, the episode emphasizes the importance of converting existing leads into paying jobs to grow a business effectively. Contractors often fall into the 'more leads trap,' spending heavily on various lead generation methods only to find themselves overwhelmed and inefficient.

The episode introduces the ACCESS framework for improving lead conversion:

• Assess lead sources
• Create a prequalification system
• Communicate quickly
• Establish trust through education
• Systematize follow-ups
• Scale what works

Real-life case studies illustrate how these strategies can significantly enhance conversion rates and profitability. By focusing on conversion rather than chasing more leads, contractors can maximize their existing resources and achieve sustainable growth.

Need help implementing the ACCESS framework in your contracting business? My team at Home Builder Reach specializes in helping general contractors attract, convert, and retain high-value clients. Visit hbr-digital.com to learn more about how we can help you Build + Scale your contracting business.