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Why Mindset Is the Business Plan

Why Mindset Is the Business Plan

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Welcome to the first-ever episode of Minding Our Business with Jess and Jonesy. We’re kicking things off by getting real about the one thing that’s shaped every win, every burnout, and every bounce-back in our entrepreneurial journeys: mindset.

Jess opens up about her struggles with depression, the power of self-awareness, and how DBT tools (yep, we’ll explain) became her lifeline. Jonesy shares how hockey, humor, and a therapy-savvy spouse have helped him navigate the chaos of running a business with anxiety.

We talk:

  • Mental health as a business strategy

  • The difference between proactive and reactive self-care

  • Shame spirals, accountability groups, and the lies our inner critics love to tell

  • Why your childhood hobbies might still be the key to your joy

  • And how mindset isn't about just “thinking positive.” It's about doing the work daily, even when no one’s watching

This is founder well-being in full color. No fluff. No filters. Just two business owners talking about what it really takes to show up for your business and your life.

Drop one word in the comments to describe how you're feeling after this episode.

And if you're ready to build a business without burning yourself out, let's go.

Listen on MindOur.com, Spotify, Apple Podcasts, or wherever you tune in.

Important note: We are not mental health professionals. Everything we share is based on personal experience and not a substitute for professional help. If you’re struggling, please reach out to a licensed therapist or medical provider.

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