『Why 'It Depends' Is the Right Answer』のカバーアート

Why 'It Depends' Is the Right Answer

Why 'It Depends' Is the Right Answer

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When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.

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