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Why Hypergrowth Shouldn't Be Our Primary Goal

Why Hypergrowth Shouldn't Be Our Primary Goal

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Episode #197:

💡 Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.💡

“We need to understand what lies behind sustainable growth. It is profitability and reasonable growth momentum. Profitability allows you to retain the freedom to make the right and necessary decisions, while reasonable growth momentum enables you to continue investing in your people and your clients.” - Luna Shirley

Luna uncovers that a people-first approach, AI readiness, and retention strategies can drive sustainable growth. With firsthand lessons from leading ROI Hunter through a turnaround, she delivers hard-earned insights CROs can use today.

Follow Luna Shirley on LinkedIn

Follow host Steve MacDonald on LinkedIn

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