Most smart entrepreneurs think negotiation starts when you sit down at the table — but world-renowned negotiator Derrick Chevalier reveals the shocking truth: even the most strategic minds miss the most important negotiation of all. In this game-changing episode, the creator of the CNSUF Framework™ exposes why "you don't know what you don't know" is costing you millions and shares the real-time clarity system that transforms assumptions into informed decisions.

From a life-saving lesson in a Vietnam rice paddy to the $100,000 partnership trap that looks perfect on paper, Derrick demonstrates why skill beats power every time — and how to develop that skill starting today.

⏩ EPISODE HIGHLIGHTS:

0:00 Introduction & Promise: The Hidden Negotiations Inside Your Head

1:55 Internal vs. External Negotiations: Where Success Really Begins

6:46 Beliefs vs. Presumptions vs. Consequences: The Decision-Making Chain

16:33 All-Win vs. Win-Win: Why Most "Fair" Deals Aren't Actually Fair

19:23 The $100,000 Partnership Trap: When Equal Investment Isn't Equal Risk

29:23 Skill vs. Power: Why Preparation Beats Position Every Time

40:01 The Rice Paddy Lesson: Life-or-Death Decision Making in Vietnam

44:43 Influence vs. Persuasion: The Distinction That Changes Everything

49:21 The Jerry Maguire Technique: Getting Information Without Asking For It

56:00 The CNSUF Framework: Comprehensive Negotiating Strategies Universal Framework

🎯 YOU'LL DISCOVER:

- Why the negotiation that matters most happens inside your head first

- The three-part chain (belief-presumption-consequence) that controls every decision

- The difference between influence and persuasion — and why one is invisible

- Why "equal" partnerships are never actually equal (and how to protect yourself)

- The Jerry Maguire technique and its variations for getting information willingly

- How to gain real-time clarity about what you're actually facing

💡 WHO NEEDS TO LISTEN:

- Entrepreneurs who've lost deals because they didn't understand what they were really facing

- Business owners tired of making expensive guesses disguised as strategic decisions

- Anyone entering partnerships or major business relationships

- Leaders who want to move from reactive to strategic decision-making

🎯 CONNECT WITH DERRICK CHEVALIER:

Free 30-Minute Consultation: https://h-c.com/contact-us-free-consult/

Book: Evolve or Be Slaughtered: Negotiation for the 21st Century

LinkedIn: https://www.linkedin.com/in/derrick-chevalier-6323272/

Training & Certification: https://h-c.com/

📱 CONNECT WITH SEAN:

LinkedIn: https://www.linkedin.com/in/sean-atkinson-b854152/

Website: https://thestrategicthinkers.com/podcast

Newsletter: https://majority.media/newsletter/

❓ QUESTION OF THE WEEK:

Think about your last major business decision. What assumptions did you make that you never tested? What questions could you have asked to gain clarity about what you were actually facing?

#BusinessStrategy #Negotiation #CNSUF #EntrepreneurMindset #StrategicThinkersPodcast

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