Forget flashy startups. Nik Hulesky is building power washing companies, tree stump businesses, and perfume dealerships—and they're printing serious cash.
In this episode, we break down how "boring" businesses scale fast, the systems behind successful franchising, and why content is the unfair advantage most operators ignore.

If you're building a business, growing a franchise, or just trying to figure out where the real money is—you’re going to want this one.

⏱️ Timestamps
00:00 - Intro & Nik’s background
02:00 - How Nik built and sold multiple businesses
06:30 - Going all-in on content and Twitter
08:00 - The first signs of traction
11:25 - Why “unsexy” businesses actually win
13:00 - CoFounders.com and structuring partnerships
17:30 - What went wrong with their first operator funding model
20:00 - The perfume & tree stump businesses explained
23:30 - Kids, tech issues, and real-life interruptions
26:00 - How Rolling Suds scaled truck production
30:00 - Health care, preventative business opportunities
35:30 - Building a life around values, not just income
43:00 - Government spending and efficiency rants
48:00 - Nik’s home podcast setup and AV workflow
49:30 - Why entrepreneurs need to be a little crazy
53:00 - Nik’s “why” and building for his family
57:00 - The grind of early franchise sales
60:00 - “You just get rewarded for doing the boring stuff really well.”
63:00 - Growth, discipline, and not chasing shiny objects
66:00 - Twitter’s ETA & franchise community
68:00 - Nik’s investment in Tribe & the power of community
71:00 - Masterminds, founder loneliness, and building with others
73:00 - Where to find Nik & closing thoughts