Who is Your Customer? Understanding Customer Personas

In this episode of 'N My Business,' Dr. Tiffany Allen Smith discusses the importance of understanding who your customers are to strengthen your business. Dr. Tiff introduces the concept of customer personas and shares step-by-step guidance on how to craft and utilize them. Through practical questions, she helps businesses create detailed profiles of their primary customer types, emphasizing the need for a deep understanding of customers' journeys. Dr. Tiff also shares real-life examples and insights on how businesses can enhance their services and relationships with customers by using personas strategically. Additional advice includes auditing current business processes and mapping customer experiences to optimize engagement and retention.

00:00 Introduction: Who is Your Customer?

00:32 Welcome to 'In My Business'

01:31 Understanding Customer Personas

02:05 The Importance of Customer Personas

04:28 Creating Customer Personas: A Step-by-Step Guide

06:02 Questions to Define Your Customer Personas

12:15 Building a Customer Narrative: Ashley the Admin

15:01 Sponsorship Message

15:58 Understanding the Customer Journey

18:18 Making Personas Work for Your Business

24:03 Final Thoughts and Takeaways

25:11 Conclusion and Call to Action