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  • Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed

    Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed
    2026/08/20
    This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the booming pet food industry—and what it takes for pet brands to get noticed by the media. Kimberlie explores the growing humanization of pet food, from fresh diets and functional ingredients to probiotics, gut health and consumers' increasing demand for transparency and claims backed by research. Then she takes us behind the editor's desk to reveal what makes a PR pitch stand out, the mistakes that send emails straight to the trash, why a thoughtful follow-up is perfectly acceptable, and how pet companies can make the most of journalists at trade shows. Plus, Kimberlie previews the upcoming Pet Food Processing Exchange and shares one of her most important pieces of advice for emerging pet brands: lead with the passion and authentic story behind your business to rise above the competition.

    EPISODE NOTES: Inside the Editor’s Inbox: How Pet Brands Get Noticed

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
  • Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?

    Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?
    2026/08/06
    In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podcast host Roshini Rajkumar for an eye-opening conversation about what pet businesses and animal welfare organizations should do when a crisis comes knocking. From social media backlash and product recalls to employee misconduct, customer complaints, animal tragedies, and reporters suddenly showing up at your door, Roshini explains why being prepared before trouble strikes is essential. She shares her simple three-part crisis test, how to choose the right spokesperson, why “no comment” may be the wrong response, and the importance of transparency, honesty, and getting ahead of the story. Whether you run a pet store, veterinary practice, grooming business, shelter, rescue, or pet brand, this episode could help you protect one of your most valuable assets—your reputation.

    EPISODE NOTES: When the Fur Flies: Is Your Pet Business Crisis-Ready?

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
  • Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How

    Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How
    2026/07/21
    Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founder and CEO of ShopDot, to discuss how technology is helping neighborhood pet stores, groomers, trainers, rescues, and shelters modernize their businesses without losing the personal relationships that set them apart. Learn how an easy-to-use online storefront can increase sales, strengthen customer loyalty, create new fundraising opportunities for animal rescues, and help pet professionals thrive in today's digital marketplace. If you're looking to future-proof your pet business while staying true to your community roots, this episode is packed with practical advice and innovative ideas.

    EPISODE NOTES: Can Your Pet Store Beat Amazon? Yes—Here's How

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
  • Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

    Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation
    2026/06/12
    This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and a decade spent coaching independent pet businesses, Candace shares practical strategies for helping local pet stores and pet service providers stand out in a crowded marketplace. From understanding your ideal customer and prioritizing marketing efforts to building media relationships and leveraging local PR opportunities, Candace reveals what separates thriving pet businesses from those that struggle to be seen. She also shares real-world success stories, lessons learned from navigating a major PR crisis, and why independent pet businesses can't afford to be their town's "best-kept secret." Whether you're a pet retailer, groomer, trainer, daycare owner, or animal welfare professional, this episode is packed with actionable advice to help you build visibility, credibility, and long-term growth.

    EPISODE NOTES: Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    37 分
  • Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands

    Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands
    2026/05/28
    This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversation about building a natural pet wellness brand from the ground up. Inspired by her beloved dog Teddy’s remarkable recovery from aggressive cancer, Mary Beth shares how her turmeric-based supplement helped extend Teddy’s life by three joyful years and sparked a mission to help pets everywhere live healthier lives. Then the tables turn as Mary Beth asks Mary and Mark for real-world PR and marketing advice on growing a pet business, mastering social media, getting media attention, boosting Google reviews, and building credibility in the competitive pet industry. Packed with practical insights, startup wisdom, and inspiring pet success stories, this episode is a must-listen for pet entrepreneurs and animal lovers alike.

    EPISODE NOTES: PR Tips for Pet Startups & Wellness Brands

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    46 分
  • Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility

    Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
    2026/04/16
    This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media landscape. From the changing face of trade shows like Global Pet Expo to the difference between earned media, marketing, and paid placements, Sara shares insider strategies for startups, pet businesses, and nonprofits looking to build awareness and credibility. If you want practical ways to turn content into gold, grow your brand, and stay ahead in the fast-changing world of media, this episode is a must-listen.

    EPISODE NOTES: The New Rules of Pet PR and AI Visibility

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 分
  • Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

    Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
    2026/02/12
    On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen Reeder. With more than 1,000 bylines in major outlets including The New York Times, Forbes, CNN, and Reader’s Digest, Jen shares invaluable insight into what makes a pitch stand out — and what sends it straight to the delete folder. From examples of great (and terrible) PR outreach to whether press releases still matter, this episode is a masterclass for anyone in animal welfare or the pet industry seeking real media coverage. In the second half, the conversation turns to the evolving world of journalism, freelancing, shrinking newsrooms, and the impact of AI on writing and storytelling. If you want your pet story to actually make the news, this is the episode you can’t afford to miss.

    EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    35 分
  • Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
    2026/02/02
    On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most.

    EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    36 分