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  • Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World

    Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World
    2025/05/01
    This week on The Whisker Report, Mary, Alex, and Mark welcome the incredibly inspiring Kate Benjamin, founder of Hauspanther, the go-to online magazine for stylish cat living. Known for her keen eye for design and deep love for felines, Kate shares how she turned her passion for aesthetics into a movement known as catification — transforming homes into functional, beautiful spaces that both cats and humans can enjoy. From her beginnings in the design world to becoming a thought leader in feline-friendly interiors, Kate’s story is as creative as it is heartwarming. Tune in to hear how she’s redefining what it means to live in style — with cats!

    EPISODE NOTES: Feline Fine Design: Kate Benjamin’s Catified World
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    39 分
  • Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands

    Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands
    2025/04/19
    Discover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at trade shows, and building memorable brand presence. Whether you're an established pet brand or just starting out, this episode delivers actionable insights for standing out in today's competitive market.

    EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands
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    36 分
  • Whisker Report - Episode 23 PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata

    Whisker Report - Episode 23 PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata
    2025/04/07
    In this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for different cultures, her work in TNR (trap-neuter-return) in Texas, and her insights into building a brand through storytelling. Whether you're in animal welfare or the pet industry, you’ll find something to wag your tail about in this inspiring and delightfully unpredictable episode.

    EPISODE NOTES: PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata
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    42 分
  • Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future

    Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future
    2025/03/25
    This week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a national “Cat Culture Shift,” improving live release rates, and saving thousands of feline lives across multiple states. Tune in to learn how the movement began, the innovative campaigns they've launched — including the latest “Get a Cat for Your Cat” initiative — and how shelters, communities, and advocates can join the mission to double the love and change the way we all think about cats.

    EPISODE NOTES: Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future
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    34 分
  • Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing Lives

    Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing Lives
    2025/03/07
    This week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through rescue, rehabilitation, and adoption, with a strong focus on Trap-Neuter-Return (TNR). Thanks to their dedicated efforts, feral cat populations in Vancouver and Burnaby have drastically declined. Maria and Karen share how they started this life-saving work, the challenges they’ve faced—including the impact of the pandemic and rising costs—and how the community can help keep this vital mission alive. Tune in to hear their inspiring journey and learn how you can support VOKRA at VOKRA.ca/donate.

    EPISODE NOTES: From Stray to Saved: How VOKRA is Changing Lives
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    40 分
  • Whisker Report - Episode 20 From France with Love: Inside the European Pet Industry

    Whisker Report - Episode 20 From France with Love: Inside the European Pet Industry
    2025/02/17
    On this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution across Europe, Pierre Alain shares expert insights on expanding into the French pet market, the key differences between European and American pet industries, and what makes French pet parents unique. Whether you're in animal welfare or a pet business looking for PR and growth, this episode is packed with valuable advice and global pet industry perspectives! Tune in now!

    EPISODE NOTES: From France with Love: Inside the European Pet Industry
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    37 分
  • Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

    Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood
    2025/02/01
    Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free resources to boost your visibility. Don’t miss this episode packed with expert tips to take your pet brand to the next level!

    EPISODE NOTES: Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood
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    39 分
  • Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry

    Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry
    2025/01/24
    This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet owners break into the industry? And how are brands leveraging animal talent in their marketing strategies? We dive into these questions and more, including how pet influencers can support nonprofits. Tune in for an insightful and fun conversation you won’t want to miss!

    EPISODE NOTES: Lights, Camera, Bark! Inside the Animal Talent Industry
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    30 分