『Whisker Report - Pet PR & Publicity - Pet Life Radio Original』のカバーアート

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

著者： Pet Life Radio
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.Copyright Pet Life Radio マーケティング マーケティング・セールス 経済学
エピソード
  • Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility

    Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
    2026/04/16
    This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media landscape. From the changing face of trade shows like Global Pet Expo to the difference between earned media, marketing, and paid placements, Sara shares insider strategies for startups, pet businesses, and nonprofits looking to build awareness and credibility. If you want practical ways to turn content into gold, grow your brand, and stay ahead in the fast-changing world of media, this episode is a must-listen.

    EPISODE NOTES: The New Rules of Pet PR and AI Visibility

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 分
  • Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News

    Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
    2026/02/12
    On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen Reeder. With more than 1,000 bylines in major outlets including The New York Times, Forbes, CNN, and Reader’s Digest, Jen shares invaluable insight into what makes a pitch stand out — and what sends it straight to the delete folder. From examples of great (and terrible) PR outreach to whether press releases still matter, this episode is a masterclass for anyone in animal welfare or the pet industry seeking real media coverage. In the second half, the conversation turns to the evolving world of journalism, freelancing, shrinking newsrooms, and the impact of AI on writing and storytelling. If you want your pet story to actually make the news, this is the episode you can’t afford to miss.

    EPISODE NOTES: Pitch Perfect: How to Get Pet Stories in the News

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    35 分
  • Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
    2026/02/02
    On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most.

    EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    36 分
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