『Whisker Report - Pet PR & Publicity - Pet Life Radio Original』のカバーアート

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

著者： Pet Life Radio
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Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.Copyright Pet Life Radio マーケティング マーケティング・セールス 経済学
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  • Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

    Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation
    2026/06/12
    This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and a decade spent coaching independent pet businesses, Candace shares practical strategies for helping local pet stores and pet service providers stand out in a crowded marketplace. From understanding your ideal customer and prioritizing marketing efforts to building media relationships and leveraging local PR opportunities, Candace reveals what separates thriving pet businesses from those that struggle to be seen. She also shares real-world success stories, lessons learned from navigating a major PR crisis, and why independent pet businesses can't afford to be their town's "best-kept secret." Whether you're a pet retailer, groomer, trainer, daycare owner, or animal welfare professional, this episode is packed with actionable advice to help you build visibility, credibility, and long-term growth.

    EPISODE NOTES: Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    37 分
  • Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands

    Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands
    2026/05/28
    This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversation about building a natural pet wellness brand from the ground up. Inspired by her beloved dog Teddy’s remarkable recovery from aggressive cancer, Mary Beth shares how her turmeric-based supplement helped extend Teddy’s life by three joyful years and sparked a mission to help pets everywhere live healthier lives. Then the tables turn as Mary Beth asks Mary and Mark for real-world PR and marketing advice on growing a pet business, mastering social media, getting media attention, boosting Google reviews, and building credibility in the competitive pet industry. Packed with practical insights, startup wisdom, and inspiring pet success stories, this episode is a must-listen for pet entrepreneurs and animal lovers alike.

    EPISODE NOTES: PR Tips for Pet Startups & Wellness Brands

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    46 分
  • Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility

    Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
    2026/04/16
    This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet brands can break through in today’s crowded media landscape. From the changing face of trade shows like Global Pet Expo to the difference between earned media, marketing, and paid placements, Sara shares insider strategies for startups, pet businesses, and nonprofits looking to build awareness and credibility. If you want practical ways to turn content into gold, grow your brand, and stay ahead in the fast-changing world of media, this episode is a must-listen.

    EPISODE NOTES: The New Rules of Pet PR and AI Visibility

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    39 分
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