『Whisker Report - Pet PR & Publicity - Pet Life Radio Original』のカバーアート

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

Whisker Report - Pet PR & Publicity - Pet Life Radio Original

著者： Pet Life Radio
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Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.Copyright Pet Life Radio マーケティング マーケティング・セールス 経済学
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  • Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed

    Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed
    2026/08/20
    This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the booming pet food industry—and what it takes for pet brands to get noticed by the media. Kimberlie explores the growing humanization of pet food, from fresh diets and functional ingredients to probiotics, gut health and consumers' increasing demand for transparency and claims backed by research. Then she takes us behind the editor's desk to reveal what makes a PR pitch stand out, the mistakes that send emails straight to the trash, why a thoughtful follow-up is perfectly acceptable, and how pet companies can make the most of journalists at trade shows. Plus, Kimberlie previews the upcoming Pet Food Processing Exchange and shares one of her most important pieces of advice for emerging pet brands: lead with the passion and authentic story behind your business to rise above the competition.

    EPISODE NOTES: Inside the Editor’s Inbox: How Pet Brands Get Noticed

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
  • Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?

    Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?
    2026/08/06
    In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podcast host Roshini Rajkumar for an eye-opening conversation about what pet businesses and animal welfare organizations should do when a crisis comes knocking. From social media backlash and product recalls to employee misconduct, customer complaints, animal tragedies, and reporters suddenly showing up at your door, Roshini explains why being prepared before trouble strikes is essential. She shares her simple three-part crisis test, how to choose the right spokesperson, why “no comment” may be the wrong response, and the importance of transparency, honesty, and getting ahead of the story. Whether you run a pet store, veterinary practice, grooming business, shelter, rescue, or pet brand, this episode could help you protect one of your most valuable assets—your reputation.

    EPISODE NOTES: When the Fur Flies: Is Your Pet Business Crisis-Ready?

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
  • Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How

    Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How
    2026/07/21
    Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founder and CEO of ShopDot, to discuss how technology is helping neighborhood pet stores, groomers, trainers, rescues, and shelters modernize their businesses without losing the personal relationships that set them apart. Learn how an easy-to-use online storefront can increase sales, strengthen customer loyalty, create new fundraising opportunities for animal rescues, and help pet professionals thrive in today's digital marketplace. If you're looking to future-proof your pet business while staying true to your community roots, this episode is packed with practical advice and innovative ideas.

    EPISODE NOTES: Can Your Pet Store Beat Amazon? Yes—Here's How

    Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
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    32 分
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