Ashley Sterken is the founder of Hive Ambition, a community that supports women in business to grow with clarity, confidence, and intention, most importantly, without burning out.

This is a topic that’s really near and dear to my heart, having mentored women in business, especially women in healthcare business, for nearly 10 years now. Ashley has a background in speech pathology, and her long, bumpy and curvy path has brought her to leading and mentoring other women entrepreneurs.

And one really cool thing we discussed that I think more women need to feel safe and have permission to say out loud is the true inherent isolation that comes with entrepreneurship and our drive and desire for friends; we talked about how it’s really okay to say, “I need more friends” or “The friends I currently have aren’t working for me anymore.”

We talk about her unexpected leap to full‑time entrepreneurship and leading Hive Ambition—she knew all along it was coming, but then was pushed unexpectedly by the universe before her picture‑perfect timeline fell into place—and about balancing the masculine and feminine energies in your business and why it’s not a 50‑50 split for most people.

We talked about why you can’t “spreadsheet your way through” everything and also why you can’t simply dream, manifest, and work on mindset stuff—you need both.

We also highlighted the importance of conveying vulnerability as a leader and mentor, the brave act of listening to your inner voice before you’re in crisis and have no choice but to listen, and Internal Family Systems, something that’s really benefited Ashley as a woman in business and informs my own work with my clients and, of course, with myself!

06:49 – From Speech Pathology to CEO: Ashley’s Journey
Ashley shares her winding path from clinical work to leadership and entrepreneurship—and how Hive Ambition was born

13:02 – The Power (and Pain) of Community

How connection heals the inherent isolation women feel in entrepreneurship, and the realities of navigating big transitions and unexpected pivots as a leader in community

21:52 – When Life Says “Pivot” … and you gotta go whether you’re ready or not

From building a nonprofit after Hurricane Helene to realignment and learning to put it on pause—how Ashley took a brave step back even when what she was building was a good thing

35:51 – Inner Guidance & The Loud Nudge

How and why to recognize your internal cues before a crisis hits, and the magic of checking in with yourself regularly

48:44 – Building with Soul: Strategy Meets Spirituality

Merging masculine structure with feminine flow, redefining success, and reclaiming self-worth in leadership

01:20:23 – Play, People & Personal Truths

Connect with Ashley and learn more:

Instagram: @hiveambition

Website: https://www.hiveambition.com/

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