Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth.

In this episode, the team unpack what brand really means beyond a logo - and how it shapes everything from your sales process to your candidate experience. They discuss why a rebrand isn’t just about colour palettes or new websites, but about defining your value proposition, understanding your market, and making your story consistent at every touchpoint.

Expect insights on:

- The difference between brand and branding (and why it matters)

- How to know when you actually need a rebrand

- Building value propositions that resonate with your audience

- Turning client and candidate feedback into marketing gold

- The power of storytelling, consistency, and trust

This is the ultimate deep-dive into brand for recruitment leaders — honest, practical, and refreshingly free of fluff.

Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.

In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment is still more talk than action — and what the best agencies are actually doing to change that.

We get honest about the structural, cultural, and commercial issues holding agencies back - and share practical ideas for building genuine alignment between the teams that drive revenue.

- In this episode, we cover:

- Why misalignment starts at the top — and what leaders can do about it

- How to track ROI when marketing isn’t e-commerce

- What great looks like when sales and marketing actually collaborate

- The 3 Cs of measurement: Candidates, Customers, and Colleagues

- Marketing’s role in customer retention and business innovation

- Turning data and thought leadership into genuine client value

It’s an episode full of honesty, this is perfect for anyone trying to bridge the gap between sales targets and marketing impact.

Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact.

We chat about:

- When it’s the right time to hire marketing

- How to choose between junior, senior, or fractional marketers

- The essential commercial questions every founder should ask

- Why alignment and clarity matter more than job titles

- How to set your marketing hire up for success

If you’re a recruitment leader planning growth in 2025 or 2026, this episode will help you hire smarter, faster, and with confidence.