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If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you.

Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results...

Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself.

Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses.

With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live.

Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results.

If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them.

Because successful launches aren’t louder.

They’re just built better.

Connect with Laura here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

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If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision.

Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure entrepreneurs.

With decades of experience helping business owners sell with confidence, integrity and impact, Marcus brings a refreshing, values-led perspective on what truly drives trust and long-term success, and reflects on recovery from his brain tumour, and what that has meant to his outlook.

Together, they explore the real heart of sales, and why understanding people matters far more than scripts, stereotypes or pressure tactics.

In this episode, you’ll discover:

• Why assumptions about your buyer instantly erode trust
• How poor listening damages both sales conversations and brand reputation
• The difference between selling at someone and truly understanding them
• Why empathy, curiosity and alignment sit at the core of effective marketing
• How the best sales experiences make people feel seen, safe and respected
• Why ethical, human-centred sales consistently outperform pushy tactics

If you want your sales and marketing to feel authentic, confident and effective, without compromising your values, this episode will fundamentally shift how you approach conversion.

Because the strongest sales don’t come from persuasion.
They come from connection.

Check out Marcus's book, "The Heart of The Sale" here.

Get Marcus's Sales Scorecard here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Send us a text

If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you.

Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making.

Just like those instant purchases you make without hesitation, great marketing must answer the one question your buyer is always asking:

Why should I?

In this episode, you’ll discover:

• Why motivation (not information) is the key driver behind buying decisions
• The 5-part WHY framework that makes your offer meaningful: Result, Relevance, Risk, Reason, and Resonance
• Why buyers must emotionally “pre-experience” the outcome before they commit
• How clarity reduces friction and speeds up decisions
• Why urgency only works when supported by meaning, not pressure
• How to move beyond features and processes to the deeper emotional reason people buy

You’ll walk away knowing exactly what creates certainty, desire and decisive action in your audience, and why so many businesses miss it.

If your marketing currently explains what you do but not why it matters, this episode will change everything.

Because when your audience can answer the why..... they buy.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery