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If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision.

Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure entrepreneurs.

With decades of experience helping business owners sell with confidence, integrity and impact, Marcus brings a refreshing, values-led perspective on what truly drives trust and long-term success, and reflects on recovery from his brain tumour, and what that has meant to his outlook.

Together, they explore the real heart of sales, and why understanding people matters far more than scripts, stereotypes or pressure tactics.

In this episode, you’ll discover:

• Why assumptions about your buyer instantly erode trust
• How poor listening damages both sales conversations and brand reputation
• The difference between selling at someone and truly understanding them
• Why empathy, curiosity and alignment sit at the core of effective marketing
• How the best sales experiences make people feel seen, safe and respected
• Why ethical, human-centred sales consistently outperform pushy tactics

If you want your sales and marketing to feel authentic, confident and effective, without compromising your values, this episode will fundamentally shift how you approach conversion.

Because the strongest sales don’t come from persuasion.
They come from connection.

Check out Marcus's book, "The Heart of The Sale" here.

Get Marcus's Sales Scorecard here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery