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If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you.

Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results...

Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself.

Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses.

With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live.

Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results.

If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them.

Because successful launches aren’t louder.

They’re just built better.

Connect with Laura here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery