Social media expert Meenakshi Bansal emphasizes that effective digital marketing isn't about magic formulas but strategic planning. "There is no such magical term introduced for social media. It's a very logical and strategical part for your digital presence," she explains. Bansal advocates for a structured approach to content creation, recommending that business owners "pen down things which you're supposed to do in a month" and maintain consistent posting schedules. She suggests "ideally three to four posts in a week for better engagement" to maintain what she calls "page health."

Her philosophy centers on understanding platform differences and audience needs: "LinkedIn is more like to get engagement in sort of making more business opportunities," while "Instagram and Facebook are never meant for business. These two platforms are only meant for engagement." For content creation, Bansal maintains strict quality control, stating "the content should be under me only" while delegating technical tasks to her team. Her approach balances personal authenticity with professional strategy, ensuring businesses can "stand out your own voice, your own presence" in the crowded digital landscape.

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