SEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just keywords, or a one-time task). Whether you're a small business owner or a marketer trying to make sense of it all, this episode will help you cut through the noise and focus on what really moves the needle in SEO.

What You’ll Learn:

• What is holistic SEO?
• Types of SEO
• Common misconceptions
• Why SEO is a long game, not a quick fix
• The key elements of a strong SEO strategy
• How SEO fits into your overall marketing plan

👉 Action Homework: Consider your customer journey. What would they be searching at all stages of working with you? From general questions about your industry to terms they’d search to decide on who to purchase from, write down these words! This is the start of keyword research and a solid content strategy.

Links & Resources:

💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.

🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!

Mentioned in this episode

SEO Workshops for Small Business Owners (grab a recording or attend the next one!)

Search intent blog

Read this episode blog while you listen!

🌎 Connect with Heather

• Website: welloptimizedseo.com
• Instagram: @welloptimizedseo
• LinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/

📩 Got a topic or question? Email me at heather@welloptimizedseo.com