What if I told you...that one tiny customer click was worth millions of dollars to two of the smartest business people of this century? Ep.20 with Roger Dooley
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What if I told you...that one tiny customer click was worth millions of dollars to two of the smartest business people of this century? Ep.20 with Roger Dooley
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Is your event experience high-friction or low friction?
This is the key topic of my conversation with Roger Dooley, an author and international keynote speaker.
Roger's books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
We talk about Amazon's one click ordering patent, event registration forms and surveys, attendees' and sponsors' decision-making, Neuromarketing 2.0, and how tech like smart wearables and AI can help us better evaluate event design. Connect with Roger:
- LinkedIn: https://www.linkedin.com/in/dooley/
- Twitter : @rogerdooley
- Website: https://www.rogerdooley.com/
Resources:
- Friction book by Roger Dooley
- Brainfluence book by Roger Dooley
- Brainfluence podcast: https://www.rogerdooley.com/category/podcast/
- Event Psychology Lab online course
Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership
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Watch this episode on YouTube