What You MUST Know About Marketing To Grow Your Business (w/ $400M CMO Mike Wilson)
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What do you need to know about marketing as your business grows?
Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services.
Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC.
But his path wasn’t easy.
-Fired during the Great Recession
-Rebuilt his career through door-to-door sales (and built a team underneath him)
-Returned to Any Hour to lead marketing at scale
Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants.
In this episode of The $100 Million Mindset with Todd Liles, you’ll learn:
-The marketing strategies that actually work as you grow
-How to adjust your marketing at each stage of business growth
-Why customer experience is the ultimate marketing tool
-How to balance paid ads, brand, and word of mouth
-The systems and leadership principles that keep growth sustainable
If you’ve ever asked, “What marketing do I need as I grow my business?” — this episode with Mike Wilson gives you the playbook.
If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.
Resources & Links:
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/mindset