What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
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What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
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In this episode, I break down the genius behind Ben & Jerry’s brand strategy, and guess what? It’s not just about ice cream. From a little scoop shop in Vermont to an $8 billion Unilever buyout, they’ve stayed loud, proud, and unapologetically activist.
We’re talking about what happens when purpose isn’t just slapped on a values page, but baked into the DNA of the business. The risks, the rewards, the occasional controversy – and why their ability to stand for something bigger than dessert is exactly what built their cult-level loyalty.
Listen to this if you want to see how aligning values with strategy is more than just good ethics... it’s good business. Ben & Jerry’s is proof that when you do it right, you don’t just sell products, you build trust that lasts.
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