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What does it really take to grow a following, attract more clients and turn social media into a serious business tool in 2026?

In this episode of What The Pluck, we’re joined by Carry Kershaw — PMU trainer, Global PMU Judge and 3x award winner, who has built an incredible Instagram following of over 47,000 people.

Carry helps women become financially independent through PMU training, and she knows first-hand how powerful social media can be when you use it with purpose.

We chat about how she grew her following, what actually works when creating content, and how PMU artists and beauty professionals can use social media to attract more business in 2026.

We also dive into the dos and don'ts of growing a following — from what you should be posting, how often you should be showing up, and why creating content doesn't have to feel like a full-time job.

And, because it's What The Pluck, we couldn't resist putting Carry on the spot with some quick-fire questions! 👀

What's acceptable to post on your business page?
What's better left on your personal account?
And what should absolutely never make it onto social media? 😂
If you're a PMU artist, beauty professional, trainer, small business owner — or simply someone who wants to grow their personal brand online — this episode is packed with practical advice, honest opinions and plenty of laughs.

Support the show

As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow:

🎧Listen Here: https://linktr.ee/whatthepluck

👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA

📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_

📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/

Hosted by
Jamie Long: https://www.instagram.com/_jamielong_/

Harriet Thacker: https://www.instagram.com/harriet__thacker/

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Tax… expenses… self-employed… LTD companies… basically, all the stuff that makes your head hurt when you’re running a beauty business 😂
In this episode of What the Pluck, we’re putting an accountant who specialises in beauty industry professionals in the hot seat!

We pick her brain on what you can actually put through your books and get into a quick-fire round of those questions we’re all thinking but are sometimes too scared to ask 👀

💰 Can I claim this as a business expense?
🧾 What can I actually put through my books?
🏢 When should I go LTD?
📅 When do I need to file my tax return?
💸 How much should I REALLY be putting aside for tax as a self-employed beauty pro?
👀 And what are the biggest mistakes beauty professionals make when it comes to their finances?

Whether you’re newly self-employed, have been running your beauty business for years, or are wondering if it’s finally time to go LTD — this episode is a guide for you.

This episode is brought to you by Nouveau Beauty, Enjoy Free delivery at nouveaubeauty.com with code: WTPFREE

Support the show

As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow:

🎧Listen Here: https://linktr.ee/whatthepluck

👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA

📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_

📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/

Hosted by
Jamie Long: https://www.instagram.com/_jamielong_/

Harriet Thacker: https://www.instagram.com/harriet__thacker/

Send us a message

In today’s episode of What The Pluck, we’re bringing you a little bit of everything! 💥

First up, we’re giving you the debrief from this year’s Hair & Beauty Awards — the highs, the lows, the chaos and, of course, what Harriet had to say to Professor Green! 👀 You definitely won’t want to miss that one…

Then, we sit down with our good friend from way back, Laura McCarthy, Brand Manager for a collection of huge beauty brands, including the iconic HD Brows.

Laura takes us behind the scenes of the beauty industry and chats to us about how she got into the industry, what her day-to-day role actually looks like, and what it’s really like working behind the brands and products we all know and love.

We get into the story of how HD Brows changed the brow game, what goes on behind the scenes of such a recognisable beauty brand, and even get the lowdown on some potential new and exciting products coming to the HD Brows line. 👀

And, because we couldn’t possibly finish without a bit of chaos, we round things off with a quick-fire question game — revealing a little more about Laura and putting her firmly on the spot! 😂

From awards-night gossip to industry secrets, iconic brows and plenty of laughs, this is one episode of What The Pluck you absolutely do NOT want to miss. 💗

This episode is brought to you by Nouveau Beauty, Enjoy Free delivery at nouveaubeauty.com with code: WTPFREE

Support the show

As always if your loving our podcast please give us a 5-star rating and leave us a cheeky review. Also, be sure to give us a follow:

🎧Listen Here: https://linktr.ee/whatthepluck

👀 Watch Here: https://www.youtube.com/channel/UCWZMNfVq2-YqUBAnB6t0_fA

📱Follow on TikTok: https://www.tiktok.com/@whatthepluck_

📸 Follow on Instagram: https://www.instagram.com/whatthepluck_/

Hosted by
Jamie Long: https://www.instagram.com/_jamielong_/

Harriet Thacker: https://www.instagram.com/harriet__thacker/