"What is my business actually worth?" It’s the question every founder asks, but most get the answer wrong. This episode of the Legacy Advisors Podcast provides a masterclass on the art and science of business valuation, moving beyond myths to give you a market-proven framework.

Hosts Kris Jones and Ed Button unpack what truly drives a company's worth. They discuss the key variables that influence value, from consistent profitability and revenue durability to the scalability of your leadership team. Learn the critical differences between strategic and financial buyers , understand when to use EBITDA versus revenue multiples , and get actionable advice on how to increase your company's valuation starting today.

Key takeaways from this episode:

• The three main things every buyer looks for when assessing value.
• Why basing your valuation on emotion or hearsay is a dangerous trap.
• Strategic vs. Financial Buyers: How their different goals impact the price they’re willing to pay.
• Actionable steps to increase your valuation multiple and build a more valuable business.
• Debunking the myth that waiting until your business is "bigger" always results in a better offer.

Whether you're planning an exit in two years or ten, the insights in this episode will prepare you to secure the best possible outcome. For more resources and personalized advisory, visit us at legacyadvisors.io.