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India’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?

In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.

Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!

Catch the full conversation on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends

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00:00:00 – Intro

00:02:14 – What’s working on OTT?

00:03:51 – The illusion of democratisation

00:06:41 – New talent vs big budgets

00:11:20 – Why some creators give up

00:13:36 – The business side: Economic realities

00:15:28 – The truth about scriptwriting

00:18:28 – Rural market potential

00:23:19 – Corporates and billionaires in the industry

00:29:24 – The fading of fandom in the industry

00:35:34 – Controversies, regulation, and censorship

00:46:54 – Global standards in storytelling: Is India catching up?

00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink

01:15:15 – About book-to-screen adaptations

01:06:04 – Fun segment

01:09:43 – Advice to aspiring creators

01:11:58 – Outro

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#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent

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Follow Sidharth Jain on

LinkedIn: http://linkedin.com/in/sidmjain

Twitter/X: https://x.com/irocksid

Instagram: https://www.instagram.com/_sidharth_jain_?igsh=YTEwcjd6bjdocXlj

Story Ink: https://www.thestoryink.com/