The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again).

We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.

All that and more when you listen to this episode:

• What led to creative burnout and how Krissy managed it
• How setting boundaries helped reclaim our creativity
• The myth of constant hustle–and why we’re challenging it
• Balancing client work with personal projects
• What you need to know about art licensing and passive income opportunities for artists
• How we approach licensing deals and what to watch out for
• Working with art agents and why it might be right for you
• How outreach can build confidence and lead to more clients for your art business

Mentioned in this episode:

• Stacie Bloomfield
• Liz Kohler Brown
• Jewel (art agent)
• Art Licensing Blueprint
• Skillshare

Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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