With Margherita PAGANI, Director of SKEMA Research Center for Artificial Intelligence, Associate Dean of SKEMA AI School for Business and Full Professor in Digital and Artificial Intelligence in Marketing.

With Claude REVEL, director of SKEMA Publika.

Margherita PAGANI was recently appointed as an Advisor to the European Economic and Social Committee, notably as part of a working group on virtual worlds such as metaverses. The group worked on a first Opinion that was adopted by the European Economic and Social Committee in April 2023 and approved by the European Commission : https://www.eesc.europa.eu/en/our-work/opinions-information-reports/opinions/initiative-virtual-worlds-such-metaverse

The group is now working on a second Opinion to further this topic that will be presented to the European Commission in December 2023.

In this video, Margherita PAGANI and Claude REVEL discuss metaverses and answer a number of questions : What is the future of metaverses? Do they need to be regulated? If yes, at which level of intervention? Should there be international standards, professional standards? Who should dictate them? Do States need to intervene, or should they let companies voluntarily self-regulate?

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