They’re saying funnels are dead.

But the truth? Your funnel might just need CPR—not a funeral.

Why This Matters:
In 2025, the online business world is obsessed with “infinite loops,” AI personalization, and being everywhere all at once. But let’s be honest—most evergreen funnels aren’t broken because funnels don’t work. They’re broken because you’re missing strategy, clarity, and structure. In this episode, Ruth takes a machete to the noise and shows you what’s actually working to scale evergreen funnels right now. If you’ve been tempted to burn your funnel to the ground, don’t. Start here.

What You’ll Learn:

• Why funnels aren’t dead—just misdiagnosed
• The real role of infinite loops and when they actually matter
• Where most evergreen funnels break (hint: it’s not the tech)
• Why structure always precedes scale
• How clarity in message, customer, and offer makes or breaks conversion
• What simple, scalable systems actually look like in 2025

Resources Mentioned:

• 7-Figure Growth Map (free download to identify your next growth phase)

Key Quotes:

• “Funnels aren’t dead. Yours might just need a better strategy.”
• “Structure precedes scale. Always.”
• “Trying to be everywhere usually means you’re effective nowhere.”
• “AI multiplies what’s working—but it can’t fix what’s broken.”

Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz