We’re all marketers now.

In this first full episode of Slackers, Jaime Solis and Jonathan Sasse dive into how marketing has evolved from an isolated department into the core operating system of any modern organization. Drawing from decades in media and technology, they explore why the most effective builders, leaders, and creators think of marketing not as advertising, but as everything—every interaction, product decision, and cultural signal that tells the world who you are and why it matters.

They cover how companies like Harley-Davidson built identity-driven brands that transcend products, what it means to design with empathy, and how the customer journey extends far beyond the first sale. You’ll hear stories from their days at Slacker Radio, lessons from product and brand strategy, and a reminder that great marketing starts with listening, ownership, and purpose.

If you’ve ever wondered how to build something people actually care about—or how to make your work stand out without shouting—this conversation will give you a new lens for how marketing really works today.

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🎧 Listen and subscribe: Slackers Pod Homepage

💼 Connect with Jonathan and Jaime:

• Jonathan Sasse — LinkedIn | Forbes
• Jaime Solis — Red Threads Newsletter | LinkedIn | Instagram | Threads

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The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.
Audio production by Stephen Kallao.
Cover art by Jonathan Sasse

Connect with the Hosts

🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.
🔗 Connect on LinkedIn · Forbes Communication Council

🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.
🔗 LinkedIn | Newsletter | Website
📱 Social: Instagram · Threads · LinkedIn

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