In this episode, we sit down with Laura Munkholm, President & Co-Founder of Walla, to unpack what it really takes to scale a wellness SaaS company without losing your soul (or your customers).

She shares how her background in sports informs her leadership style, how years of consulting in the studio space led to Walla, and what it's been like to take on the 800-pound gorilla in the space, MindBody.

Laura breaks down how their recent round of fundraising is going to fuel their AI studio software innovation, and how they've created a new category of “performance software” for studios that uses data and AI to prescribe action, not just show dashboards.

We also dive into Gen Z’s rewiring of the wellness economy, why studios should market to identities instead of age brackets, and how to build a fast-paced team that stays in their strength zone instead of burning out. If you’re building software for humans with bodies, not just users with logins, this one’s for you.

Guest Bio:

Laura Munkholm is the President and Co-Founder of Walla, an all-in-one software platform built for boutique fitness and wellness studios. A former yoga teacher, studio manager, and consultant, she’s spent two decades in the trenches helping hundreds of studios improve retention, revenue, and client experience. At Walla, she blends her on-the-ground operator experience with product, sales, and data strategy to help founders build profitable, human-centered businesses in the booming wellness economy.

Connect with Laura:

Walla: https://www.hellowalla.com/make-the-switch
Instagram: https://www.instagram.com/laura.munkholm/
Instagram: https://www.instagram.com/wallasoftware/
LinkedIn: https://www.linkedin.com/in/lauramunkholm/
LinkedIn: https://www.linkedin.com/company/wallasoftware/
Website: https://www.hellowalla.com/
YouTube: https://www.youtube.com/@walla_software
Facebook: https://www.facebook.com/laura.munkholm
Facebook: https://www.facebook.com/wallasoftware
Spotify: https://open.spotify.com/show/
Apple Podcast: https://podcasts.apple.com/us/podcast/well-well-well/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page